Finally, you have created your own mobile app. You tested it properly and it runs smoothly on every device. Both design and app icon looks good. The result you find after the test is that the app is able to compete in the market and get a huge success.
But then one problem arises in front of you and that’s a big one. The problem is that your app is not downloaded by anyone. Now what you do? You tested it and found that everything works properly, but then why the app is not getting download by anyone?
This problem is not only of you, but there are many developers who face this problem after they successfully launched their app. But don’t be panic, if you want that your app is downloaded by everyone then you can make it possible and once you are able to get downloads then your business will going to see huge success and also able to earn lots of revenue.
All you required is a proper strategy and little effort to bring the attention of users towards your app. So, in this blog, there are some of the best strategies which help you in boosting your app download.
Top Strategies To Increase Mobile App Downloads
Create an attractive App Icon
The first thing that someone notices in the app store is your app icon, so it becomes important for you to select a design which can attract the users. You should be aware of the fact that the design of the app is the most important aspect of its success. So, when the users open the app store and scroll it, your app pops out as attractive and eye-catching.
Also, make sure that the app design must represent your mobile app and is able to provide a clue to users for what purpose the Mobile app is built. The most important thing is to keep it simple as the user never wants an app that is confusing to the eye.
Social Media Outreach
It is one of the best ways to market your app and increase the number of downloads. But before going with any of the social media platforms, you must be clear about your app and which platform matches your app. Some of the most popular social media platforms, where you can promote your app are Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more.
You just keep posting information and promotions regarding your app and also make sure that keeping yourself engaged with your fans also a most important feature. So make regular conversations with your fans, reply to their comments, and also praise them for their engagement with your app. Such type of relationship with fans helps you in boosting the app download.
Proper Name and Description of App
The important thing to grab the attention of users towards your app is the title of the app because sometimes the app becomes popular due to its name and every user says that this app must be on my Smartphone. So, if you want the best title then always make it unique and appropriate. You can also follow these strategies to come up with the best name for your app;
- Never use the copied name.
- The name of your app must be simple, memorable, and short.
- The name of your app should reflect on your app.
You also need to focus on the description of your app as here you need to be strategic about ASO. Here you will find a different ASO tools.
Efficiently Market your App
If your budget allows you to market your app, then don’t hesitate. So, if you want to boost your app downloads then divide your marketing strategies in a short time frame. It is not an easy task as it requires dedication and courage to complete the full marketing campaign. But if you successfully complete it, then no doubt your app will get a superb result.
You can market your app across various channels like Social media, email marketing, Content marketing, Reddit, and many more. You can also create a web page related to your app with proper CTA which allows users to download your app.
Use of Attractive Images and Videos
The most important feature of the description of your app is the collection of images, videos, and screenshots. You need to clear that your images highlight the important feature of your app which encourages users to download your app. The proper combination of your images and screenshots helps you to boost the number of downloads.
You can also engage users with the videos related to your app as videos are more attractive than images. So, create a short video that helps users to get knowledge about your app. You can also increase your app downloads by translating it into a different language.
Request for Reviews
The positive reviews from the users allow our app to get the number of downloads. If your app is able to get the positive reviews from users then it impacts an encouraging way for your app downloads.
You can also take the help of the influencers and ask them to review your app. These tactics help you in getting the better result because the influencers have a huge fan following and their fans copied whatever they say.
The most important thing to keep in mind that if someone positively reviews your app then never forgets to offer incentives like coupon codes and promo codes. These tactics allow more users to post reviews about your app.
Smartly Promote your App
Think, your app is not freely available to download and you charged a few amounts from users to download your app. Then you can experiment with a strategy of the price drop to increase the download number. In an analysis, it was found that price drop promotion help apps to get the number of download in comparison to their real price.
App Store Optimization
When the users search for an app in an app store, then they prefer to go with the top results. If your app is not in the top result of search ranking then your mobile app is out of the competition.
So, the most important strategy which helps you in getting the top position in search ranking is ASO (App Store Optimization). ASO helps you in enhancing the visibility of your app in the app stores. It can be done by optimizing different features of the app which deliver help to the users. Some of the important strategies of ASO include;
- It helps in finding the targeted keywords.
- Use of unique titles to increase downloads.
- Optimize the description and icons of your app.
- Localize your app for a better experience.
Hacking the Press
You can also increase the download number by hacking the press. For understanding it you have to go with this example where a developer of top iOS app Development Company in the UK tried to promote its app via US media and different app review sites, but he failed. Then he tried different ways and sent his press release to foreign markets and he gets a positive reply from there and his app got the top rank in the foreign market.
So, you can also use this strategy to boost your app downloads and if users from the different countries love your app, then briefly tell about your app to them. As a result, you will see that your app is ranking in the app store.
Major Focus on Users
The most important thing is to know about the users of the app. If you are fulfilling the requirements of the users through your app, then you can able to generate continuous downloads.
You always keep it in mind that your app is for users and if it isn’t able to fulfill their requirements, then whatever strategy you follow, it is of no work. So, it becomes important for you to keep the focus on the user and that will help you in generating more downloads.
Conclusion:
It is not an easy thing to boost your app downloads. But if you are able to properly use the above tactics then your app will able to get the desired amount of downloads. The most important thing is to keep the focus on your targeted audience and plan strategies according to them that what works best for your users. Keep your mobile app regularly updated with the latest tech trends and stay at the top in search ranking.
