Even after completing the Shopify App Development, you need to focus on the critical components of the Magento store. Reviews are essential to know if you are delivering the right services to your audience.
During the current time of staying home, e-commerce business has become very popular. If you plan to take your business to the next level, it becomes essential to know what your customers are saying about products and services.
Why are reviews essential for business?
It is essential to showcase the reviews of your e-commerce store. They display brand credibility and boost your conversion rates by encouraging costumes to take your services. Some facts that must prove this point are:
- 66% of the customers rely on reviews to trust a brand
- 73% of the visitors believe that written reviews are essential than ratings
- 72% of the customers won’t take action until they see reviews
Start asking the customers to leave feedback to ensure your boost in sales and conversion rates.
How to collect reviews for your products?
- Add a separate section for product reviews
- Set a review request campaign
- Create bonus for customers leaving reviews
- Approve the reviews and respond to them
- Display them on your social media channels and e-commerce store
What are the various ways to display reviews and ratings?
- Product Reviews: These are the feedback that customers leave about your products and services. Whether they want to recommend, value, or worthless.
- Average Rating: This can be a number that represents how many positive reviews have been posted on your platform about a specific product.
- Testimonial Carousel: These can include your potential customer’s reviews.
- Wall of Picture: These can be a collection of your top products which received positive reviews.
What are the basic features of leaving a reply to the customer review?
- You must respond to all the reviews regardless of the time they posted them
- The Shopify Development services will ensure that merchants will receive a mail of your response
- Shopify gives you the freedom to edit the response to reviews
- The store can receive a report that a customer might have used inappropriate language or something that can affect your business. As a Shopify store owner, you can take disciplinary actions.
Let us see how you can reply to the customer reviews:
1. Leave focused replies
Many Shopify App Development Services host various functions on the applications. The content of the app review will only focus on some features of the application. As an owner, you might have expected the reviews to mention other components and be praised for them.
However, this is not in your hands, and customers have the freedom to react as per their experience. So, while replying to the customer reviews, be crafty and ensure to stick to the topic.
2. Do not promote yourself
While making marketing plans, there are various channels where you can connect with the target audience. If you are promoting an additional feature, the reply section is not an appropriate place.
You do not want to negatively impact the customers, which can hurt the entire ecosystem. Various channels can be an excellent platform and might increase user engagement.
3. Send responses on time
Shopify app development ensures to notify whenever a user leaves reviews on your products or services. Sometimes merchants are juggling between multiple tasks, so they might not respond to the reviews. As a general rule, send your responses as soon as possible. The ideal time would be within two days of the review posting.
4. Keep them brief
Getting positive reviews from customers can be an overwhelming feeling, and it is your responsibility to encourage them. The only recommendation is to make your responses short and sweet. At the same time, this gives visitors a clear view that you care about the reviews and even provide excellent services.
Some templates you can use as a response:
Positive reviews:
- Thank you for the feedback. We appreciate your gesture and hope to see you again soon!
- We are happy to serve you! Thank you for sharing your experience here.
- It has been a pleasure to provide you with this product. Your review means the world to us!
Negative Reviews:
- We are sorry to hear about this experience. We will make amendments to improve our services and hope to serve you better in the future.
- I am sorry to hear that! Can you elaborate on your concerns so that we can make the updates?
- Hello! We apologize for this service! Tell us how can we help you now?
Conclusion
You might feel, “I am the king of the world!!”- Titanic. When you reply to the reviews, you are grabbing the right opportunities to engage with the customers.
During the Shopify App Development, ensure to provide an ease of accessibility to the review section. Giving fast, supportive, and helpful responses to the reviews will leave a significant impact on your business.
There might be positive and negative reviews. All that matters is responding to them positively. This shows your capability to take challenges and handle your customers effortlessly.
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