Any business that wants to gain more traffic to their site by using social media platforms needs to focus on Search Engine Optimization or SEO. Otherwise, thousands of visits will be lost forever. This applies to all forms of online or digital marketing, including:
- Social media marketing in general
- Instagram marketing in particular or
- The more traditional email marketing
Strategy For Better SEO And Email Marketing:
Without proper Search Engine Optimization, your site will not rank high in the Search Engine Result Pages or SERPs and therefore, will have low or no visibility. This means that even if you have a lot of social followers, they will not find you in their search results.
Though in Instagram marketing, you can provide a link in your profile bio for the followers for Instagram to visit your site directly by clicking on it, and this will not be possible in email or other forms of marketing. This is why you will need to focus on SEO.
Moreover, a vast majority of content produced on the web and consumed by people is not found through social media. One of the most significant drivers of traffic to website content apart from direct navigation like Instagram is still the same source as it was five or even ten years ago: The Google Search box. This source is still growing in spite of the remarkable rise of mobile and social media.
Gaining more subscribers
Therefore, whether you want to gain more followers on a different social channel or increase your email list, you will need to have a remarkable content strategy in place. This is one of the absolute best and proven ways to attract more targeted new readers of your emails and also ensure a high open rate.
Look at famous bloggers and influencers. They come up with such great content from time to time that not only creates a distinct reputation for them but also for the brands they work for, helping them to grow their fan base and business as well.
Everything starts started with great content, and it applies to emails as well. You must follow a specific system that will help you to create some of the most amazing articles, blog posts, and emails, and that, too, anytime you want. This system includes:
- Strategy and planning after researching different websites and bloggers
- Creating new content that is targeted toward a specific audience and
- Promoting your brand through your email content to those people who want it.
However, throughout the entire process, you will need to be creative to get more traction on other websites and better respond to your email marketing campaign irrespective of the stage you are at.
Develop your social media presence
As you and your business grow, your traffic tactics should also change not only to develop a better and more impactful social presence but also to retain it. This means that you will have to attend to social media.
This is because most of the popular social media platforms such as Facebook, Twitter, and Instagram have loads of traffic, and these platforms contain your target audience. However, the problem with social media strategies, no matter how good it is, is that it takes time to work and show results.
This means that, if you want to taste the success of your email marketing campaigns, you will need to be prepared to use your chosen platform consistently for months before you see some decent traffic to your site. However, you can speed it up a bit by using paid traffic, but experts always advise you to avoid this route and focus on gaining more organic traffic.
Avoid common SEO mistakes
As said earlier, whether it is for email marketing or any other, if you want to use social media platforms in the best possible way, you will have to focus on SEO. Just as there are a few specific tactics and best practices to follow, there are also a few common SEO mistakes to avoid so that Google does not blacklist you forever. This is because, unlike before, Google penalizes people, making SEO mistakes by ranking them lower or even by making them disappear from the SERP.
The mistakes to avoid include:
- Buying links because most of these links are spammy and belong to disreputable social networking accounts and websites. Though it may work for a little while in the end, it will hurt you in several ways instead of helping you in any.
- Joining wrong link directories, which typically is the most misunderstood part of SEO. Google will rank you as per the company you keep, just like people will in real life.
- Article marketing or article spinning with a few tweaks made here and there. This was a rage a decade back, but now Google is very particular about people producing fresh content.
- Keyword stuffing or filling a page with numbers and keywords will provide a negative user experience, which will eventually harm your ranking.
Also, avoid unnatural anchor text, which refers to text inside a link or any broken links as these will also affect your SEO.
Cross-Pollinate your target audience
Even if you do not post much on your social accounts, you can still gain a lot of followers and increase your email list. All you have to do is cross-pollinate your target audience. This means that you will have to ask your new email subscribers to follow you on Instagram or any other social channel you are on. You will need a strong CTA in place.
Last but not least, you will need to personalize your outreach mail to make it much more useful than any generic outreach email. It will also make you and your brand unique from others. You can use blogger outreach for that matter to promote your content.
Most importantly, it will save you from sending emails with the same exact pitch over and over again to hundreds of people. It will get 32% more replies and improve the response rates of your messages significantly.
