The growing platform of e-commerce has been on a huge rise in the past decade. Large retail marketers are shutting their physical store dues to the plunging revenue. The once large and successful marketers are wrapping as they failed to adapt to the e-commerce platform.
Also, the online competition is ruling them out. But even the e-commerce marketers are swimming in heavy competition. Then what makes you stand out and take your product to the customer against the war of price. The outbreak of pandemic has turned all the eyes to the screen for online shopping.
To meet the customer needs and make windfall profit all the companies are online. With rising competitions, customer experiences have become the major differentiator. If you are aiming to improve your website’s user experience, hire the top virtual assistant service.
How to improve the user experience of your e-commerce platform
Customer-centric e-commerce platform
A lot of people are going online, it is imperative for e-commerce platforms to improve their customer. To reduce cart abandonment and increase revenue for your e-commerce platform building a customer-centric platform is a must and a virtual assistant service will guide you through that journey.
Opt for an omnichannel experience
You have to be consistent on the media like your website, social channel, and even your shopping carts. The key to success online for your e-commerce store is to build an omnichannel experience. It ensures that your customer is exposed to the same message and brand on all platforms and devices.
Omnichannel experience helps the customer easily find your brand and company. The customers should be able to identify your company without any branding to guide them. Reduce typographical and grammatical errors for the customer to take you seriously. You can seek the help of online virtual assistant services to maintain your channels consistently.
Simplify the checkout process
The best way to reduce car abandonment significantly is to simplify the checkout process by reducing the steps. But to reduce the steps, don’t cram all the steps on one page. You can store the log-in information of your customer and use the information on subsequent purchases.
Remove any distraction that is on the checkout page to improve the functionality. Instead of creating a new account, you can let the customer login with Facebook or Google account. Make switching between carts and shopping pages. Also, simplify the process of data validation.
Improve personalization
Adapt personalized product recommendations so that you can guide your customers to the right product and also help them to identify new products.
This in turn increases the order value and builds trust with the customer. There are affordable virtual assistant services that take care of and out about the personalization of your e-commerce store within your budget. You can show recommendations of options of the same product that the customer is selecting.
If a customer is surfing for a high-quality mask, you can display the other options to them in the suggestions section. To avoid this build a website that is easy to navigate.
Filter your top menu categories. Highlight your latest launches and collections on the top menu. Also, highlight the latest offers and sales on the front page. Use filters that are related to your top menu. This will reduce a lot of search time and take customers closer to checkout early.
Focus on faster pages
The loading speed can reduce the bounce rate of your website drastically. The bounce rate is the fine line between getting a view and a bounced website. To woo your customer, the loading speed of your e-commerce store should be less than 7 seconds.
You can optimize images, leverage browser caching, and practice much more for a lightning speed page. Increase your loading speed to increase your sales opportunities and customer engagement. Hire the best eCommerce virtual assistant to optimize your page for fast loading.
Organized website and nifty navigation
Only if your website is organized and easy to use, customers will stay for a long time. Just imagine you are going online to buy an n-95 mask but you find the results mixed up with face shields. It will give a bad impression and you will abandon that website.
It is the same for all the customers. They want to find what they are looking for and not anything else. The customer should be able to find the product that they need instantly. If finding the right product takes a long time then you are out. It is equally important to have Privacy Policy pages and other disclosures to build trust factor and transparency with the customer.
Be feedback oriented
The room for improvement is always persistent in any e-commerce platform. Even if you are practicing the world’s best strategy improvement is what customers expect. By getting the feedback of the customer you can know the areas where improvement has to be done.
When they cancel your subscription or do not buy your product know why they have taken the decision. The customers may also provide some suggestions that can be a bonus tip to improve the user experience. Automate feedback requests to be sent to the customer’s mail after the first purchase.
You can get feedback by offering a discount or a gift. It need not be huge but even a small gesture will build trust. And the main thing after collecting feedback is to be responsive. Take the feedback seriously and improve based on it.
Bottom line
Pandemic or no pandemic, user experience is the ultimate key to establish a successful e-commerce platform. To make your website customer-centric, hire the best virtual personal assistant service. A virtual assistant service will put the best brains on your e-commerce store and escalate your sales and revenue.
