While technology has become a must for every niche, it is making the leaders smarter and efficient than ever. The history itself portrays how marketing leaders have been juggling with conventional practices for the sake of connecting with the potential audience.
Now, as we are putting our steps forward, the online B2B marketplace is moving to a better yet intelligent marketing channel. In addition, leading marketing automation software is also becoming pretty common.
Comparing the current status of marketing facilities, approximately 65% of the marketing leaders are hooked to specialized software platforms.
Even Grand View’s research supports the fact by forecasting that the global market expects to make $2.9 billion by 2025. This forecast can genuinely aid the B2B industries if smart marketing automation software remains ideal.
The expectations built from the recent statistics support a conception that marketing leaders find these tools effective for achieving B2B objectives.
It is quite hard to believe that such marketing tools can ever bring up the overall B2B business performance – you’ll regret if not pay considerable attention to what benefits this software has brought to the current B2B industry.
Well, there can be some people who aren’t much aware of the term “marketing automation software”. Giving a read to the bulk of pages with historical touch and several philosophies can be confusing.
Let’s begin with everything from scratch. Below you will find an introduction to marketing automation software and later discussing the best tools to adopt in 2020.
Getting Started with Marketing Automation Software
Running a business in the B2B marketplace isn’t a piece of cake for every entrepreneur. You must have competent knowledge about what it takes to market the products and bring the attention of the target audience.
In today’s ubiquitous technical world, marketing automation is making things easier yet faster. You may still find the real purpose of the tool, which is definitely important to start with marketing automation.
Marketing automation software provides an opportunity for the marketing leaders to automate their activities, enabling the marketing campaigns to become efficient and effective.
Now, we have some competent B2B marketing leaders who are making the best use of these tools to improve business performance.
Do you know where these tools have shifted interest in the B2B marketing leaders?
- E-mail marketing
- Social media marketing
- Inbound marketing
- Digital advertising
- Landing pages and forms, and
- Content marketing is just a few areas considered here.
As we have introduced you with the tool, why not find the best marketing automation software that you should opt for. Next, you will find a list of marketing automation tools that are the most efficient and innovative in taking B2B marketing to the next level.
Innovative Marketing Automation Software to Look For in 2020
Adding more to your information – research says that marketing automation tools, when used in the online B2B marketplace, increase sales productivity by 5%. Not only this, but it also reduces marketing overhead to 12.2%.
Now, that you are familiar with the concept, let’s pick out some innovative marketing automation platforms that are promising and efficient.
1. HubSpot
The platform successfully established its position in the market from the beginning by specializing in an inbound marketing campaign.
Interestingly, the platform has gained attention from over 65,000 subscribers for its marketing, sales, and service hub. Not only this, but HubSpot is leading the top rank for having a powerful CRM.
B2B marketing leaders can get the opportunity to access remarkable features including landing pages and forms, versatility, SEO and social media automation, email responses, and even facility to personalize e-mails.
2. ActiveCampaigns
If you have small B2B platforms, then ActiveCampaigns is the right choice for marketing automation. The most hyped tool has taken away market attention because it has everything that a marketing leader looks for. Currently, the platform has at least 50,000 customers and providing robust services to the online B2B marketplace.
ActiveCampaigns has a bulk of advanced features ranging from contacts and leads scoring to SMS marketing. Not sure about its integration? Well, you can come across many reviews discussing the potentials and capabilities in marketing automation.
3. Mailchimp
As you wander on the Internet to explore what’s best to choose, we introduce you to another innovative tool in the B2B industry. Mailchimp is recognized for its remarkable facilities to email marketing specifically. You will definitely get user-experience beyond the professional scope.
Currently, the tool has hit the desktops of leading marketing professionals in the B2B market. The fame it is receiving in each passing day is due to the advanced features such as creating HTML email templates, landing pages, Google marketing ads, and much more.
4. Act-On
Medium-sized B2B platforms can also revamp and automate marketing through Act-On. The promising platform deals with efficient and valued customer services. You can explore a variety of advanced features in the tool that makes it worth to adopt.
Act-On provides the facility of Adaptive Journeys in which you can make interactive yet customizable forms, channels, messages, and lead-scoring. These features completely address customer preferences and behavior.
5. Marketo
Another most famous marketing automation tool to consider is Marketo. If you are looking for account-based marketing, then Marketo should be your first choice. Unlike other tools in the list, Marketo has a simple infrastructure and is composed of basic features.
Not only this, but the tool has some other advanced features as well including account insights, account profiling, digital ads, mobile marketing, revenue attribution, marketing analytics dashboard, and even predictive content.
6. Pardot
Now, your B2B digital marketing can become effective because Pardot supports B2B features. The marketing automation software offers a solution to B2B analytics and accounting-based marketing.
While you look around for new ideas and integrate into your marketing moves, Pardot facilitates the B2B marketers to creatively work on CRM, email marketing, and ROI reports. There is much to consider when choosing the platform because it gives an effective experience to boost B2B sales in the target audience.
Wrap Up!
We have enlisted some of the leading marketing automation software that is becoming a central help in the B2B industry. Each of these tools has quite a versatile composition; the marketing leader must opt for the tool which is best compatible with the manufacturing business.
