Do you want to boost your Conversion Rate in 2020?
In today’s digital world, the web is becoming more attractive and excellent in visuals. Because of more attraction and visualization, the article stands out and is always remembered by readers. Visually strong content can boost brand memorability and engagement, but this can happen only when effective visual content is used.
What exactly is the article’s featured image:
In simple terms, the featured image is the picture that accompanies the homepage of your blog. So by using this featured image, the reader can get a better understanding of your blog. The most important thing is, the blogger should pay more attention to the featured image as it strongly impacts the visibility of content.
Some of the examples used in the featured image:
- The featured image may show up in Google’s search engine result page as a part of page thumbnail.
- Without using any plugins and extensions, the article’s featured image shows up in “Recommendations for you” or “Related Posts”, which is the most important key to take the reader into your website.
- With the usage of the featured image, some social platforms such as Facebook and Twitter generate an article snippet.
- The tools which you are using usually rely on the featured image to generate content snippets.
Conversion Rate:
Before knowing how to use an article’s featured images to boost the conversion rate, it is important to understand what conversion rate means for the website. In simple terms, it is the ratio of the number of visitors who have completed the desired goal on the website and total visitors who visited the site.
There are few ways to boost conversions with article’s featured images:
1. Make sure that images set good expectations:
Google search result page is becoming high visualization. By using the exact featured image, the conversion rate is boosting. An article’s featured image can set certain expectations and the matching content’s expectation is a determining factor that says whether the user stays in your site or leave without a trace.
With the help of “Search Intent” sometimes known as “Keyword Intent” is the best-known way to make sure that your content and featured image matches user expectations. Moreover, “Text Optimizer” which is a semantic analysis tool can help you to understand and match the expectations with the target audience. With the help of this tool, you can research how the underlying concept relates to one another.
On the other hand, use tools like “Text Optimizer” for the featured image optimization. With the help of Text Optimizer, you can feature the image content and you can also be able to feature image SEO elements.
2. Reuse the image on Social Platforms :
By using images on your website, you can boost your social media engagement. One such instance is, by using images can hike the number of retweets. This is because you use a lot of social media campaigns. But, do you really know how to use featured images to boost the conversion rates? One of the solutions is, reusing your featured image on the social platforms can boost brand recognizable.
Generally, In today’s era of cross channel marketing, you can see brands everywhere. It is quite difficult to remember where the user moved from. Moreover, brand recognizably is tough in today’s era. So you should make the user pause on your page to remember your page.
So you can achieve that by creating a consistent brand style for your article’s featured image i.e., Use a consistent font style for your page, use the recognizable color pallet and the most important thing is adding your logo.
Furthermore, use the same color pallet and logo on your multiple channels. By doing this, users can always remember your page even though they switched to others.
It is a well-known fact that various social platforms use different image dimensions. To overcome this problem, “Snappa” is the coolest tool that helps you to reuse the featured image. You can save all your images and whenever you need them, you can take them and reuse it by just resizing the picture.
3. Reuse the image in onsite and offsite retargeting content:
By moving forward, can you say how much recognition you will be able to build if you reuse the image? There are two campaigns such as Facebook remarketing campaigns and on-site retargeting campaigns.
So by using these campaigns, you can reach your past visitors and you can also be able to re-use the featured image by serving them personalized ads when they come back to your site. An advanced comprehensive tool called “Finteza ” helps you to set up customized on-site campaigns based on the past behavior of your reader.
4. Use Schema.org to help images show up in SERP:
Google always shows image thumbnails on the mobile search result page. After undergoing a few updates for the visual search engine result page, google hiked the number of image thumbnails in the mobile search result page. When it comes to a schema and content-based pages such as blog posts, news articles, and tutorials, there are few types that include images.
- Article schemas are used in every content-based page and help to locate article featured images.
- Schema named “HowTo” which is a structured markup that creates more visual search snippets.
Conclusion:
By reading this article, now you can understand what exactly is the article’s featured image, what conversion rate means for the website and a few ways to hike the conversion rate by using the article’s featured image.
So, the first conclusion you come across is by using a few schema and structured markups to hike the conversion rate. The next take away from this article is you can use reuse featured images in multiple channels for brand recognizable.
You can use the Snappa app for resizing the images in multiple channels. And the most important thing is, your content-based website should meet with the expectations of the reader. Therefore, ensure all the above-mentioned steps are followed before looking to boost your conversion rate.
