The mobile app market has grown exponentially over the past few years. Mobiles have become the necessity of our lives and so do mobile apps. The fact is the mobility factor is reshaping various other industries. The research shows that an average user spends around 3-4 hours a day using mobile phones. Sounds impressive, isn’t it? But, what exactly these people do on mobile phones? Well, 91% of mobile time is spent on apps. Now, that figure is something worth considering.
If you are planning to launch your business mobile app, then you are in the right direction. Getting into the mobile market is daunting and requires extensive research and unbeatable dedication. So, before you enter the market you should be well-versed with the market insights.
Mobile App Growth Statistics in 2020
The world is going digital and to make your business stand out among the rest, you need to well-versed with the stats. Here are some of the relevant stats about mobile app growth in the coming years. Let’s read them in detail.
Audience is global
We all aim to get global business recognition. It has been pointed out where the most app downloads were taking place. The stats showed that 64% of app downloads were taking place in the APAC (Asia-Pacific) region in comparison to 17% in AMER (North, Central, and South America), and nearly 19% in EMEA (Europe, Middle-East, and Afric).
China stands out among other countries with nearly 50% of the global app downloads. The app download growth in India is also leading its way followed by the US and Brazil.
It’s about money
We love free things, don’t we? The stats say that people love digging free stuff. The research shows that more than 95% of Android apps downloads are free, as are 90% of the iOS apps. The mobile apps are expected to generate $187 billion in revenue by 2020.
The monetization strategies such as – in-app purchases help in rolling the profits. It has been predicted that in-app advertising is going to triple, reaching $200 billion by 2021.
If you want your app to be successful, then you have to get the most user-downloads. The moment people download your app, it translates to money. The more users are downloading the app, the more you generate revenue. So, considering the stats, you can start off with free download apps. This will attract more audiences and ultimately help in generating more revenue.
App Performance Matters The Most
People skip using apps that take longer load time. Who likes to wait that long? Probably no one! For users, app performance matters the most. A highly efficient, functional, and fast performing app.
The studies show that people uninstall apps if they are not performing well. And, the figures show that app crashes have led to more than 70% of app uninstalls. The stats also states that more than 59% of app uninstalls are simply because of slow speed.
This clearly shows how important is the app performance is, you simply cannot ignore this factor. If your app performance is slow, users are less likely to engage with your brand which will affect your business growth. So, it is important to focus on the core while creating an app.
You Cannot Ignore the UI and UX
A boring layout or design is never appreciated by the audience. Just like the app performance, you need to focus on the design of the app. The apps should be user-friendly and attractive. The current stats show that more than 77% of people prefer to use a mobile app rather than surfing the website.
The major reason why people use apps is they find it more convenient and faster than the websites. Research shows that the decrease in the number of steps between the landing and checkout page provides a better UX.
The future of mobile app designing has a lot to witness. There will be more use of technologies like – Artificial Intelligence and Machine Learning with a core focus on offering a better UI and UX.
Social Media Apps Are Getting More Downloads
Socialising has now become the need of the hour. And, the figures clearly depict the thoughts. Social media apps are topping the charts in the mobile market and are likely to increase in the near future.
Apps like Whatsapp is raging the most with more than 222 million new installs, followed by Facebook Messenger with more than 210 million downloads.
Another social media platform that is growing at a fast pace is TikTok. The statistics show that TikTok downloads have grown a massive 74% in just one year. Other apps like – Instagram and Snapchat are also engaging billions of users across the globe.
Apart from social apps, the mobile industry needs to focus on gaming apps. The gaming industry is expected to grow its market share by 55% over the next year. The cloud gaming services will boost with 4G/5G and enhance the user experience.
App Usage is Growing More
As already stated, the users are more likely to engage in the app instead of the websites. And, we cannot agree more. Studies show that mobile-first companies are taking over the enterprise market and are poised to capture more audiences.
Depending on the app category and vertical, different users interact in a different way. The in-app activity, retention rates, and the session duration vary accordingly. The statistics show that mobile devices will generate nearly 50% of global website traffic. E-commerce apps are witnessing the highest growth and will continue to grow.
In A Nutshell
The mobile apps are created to cater to the customer’s needs. The mobile industry is embracing and integrating the latest technologies like – Machine Learning, Artificial Intelligence, 5G, and Blockchain will change these graphs and show visible growth in the app industry.
Also, 35% of the marketers are likely to focus on voice search by 2020. Embracing technologies like – IoT is likely to grow the demand for cloud-driven apps. And, 84% of the enterprise workloads will be in the cloud by 2020. There are no signs of slowing down.
Today, mobile apps are moving out of the pocket and becoming wearables. And, this trend is likely to grow. Mobile marketers need to consider these stats before hitting in the mobile app industry.
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