In this digital age if you are not using social media for your Business progress then you are cutting a lot of opportunities. Social media is always the core platform for anyone who is looking to market their product.
It is more than just networking, From creating an online store to sell the product it provides a lot of interesting tools that help you target the potential audience. Despite its huge influence Businesses are not using it effectively for their goals. Although “like”, “share” and comment is still important but social media is more than just that.
Today social media requires a unique set of skills that help people to understand the brand and target the right audience. So If you are looking to better target your listeners stop wasting your ads spend then these social media marketing styles will help you convert the people and target the right audience.
Here’s the way to do it…
1. Create a Multimedia content
People on social media are not generally looking for buying products. It’s our marketing style to create more personalized content so that people find the interest and perform an action to buy our product.
Creating a lengthy post describing product features and characteristics won’t help you attract the audience unless you have some good visual content like images and videos that better speak about the products.
Visuals graphics and videos have a high engagement rate than a text post. So try to add the product videos and images when you are posting on social media. That’s why most of the brands creating video content for Youtube and Instagram by looking at the popularity of Videos.
2. Customize your post for each platform
Each social media platform has its own AUDIENCE. Have you ever wonder why there are so many social media platforms because each platform has its own type of content and audience.
If you are looking to watch a video or finding something entertaining content then definitely Youtube should be your choice. If you are looking for a new trend then you go to twitter.
Each platform has its own environment, so better to change the content accordingly. People are just posting the same content on all the platforms that why they never get success on each media.
It’s good to generate customized social media content that better target the audience according to the platform.
3. Create a Company or Brand Page
If you are a brand or company then creating a social profile should be your top priority. This helps you to create brand presence and tell the audience about what your brand is. Create a complete profile add a business logo, brand name and describe your business goals and vision.
Keep in mind when you are presenting yourself never go for selling or with business attention. Write your description in a way that connects the audience and people start loving your business.
If the platform allows you to place your products in the shop like facebook and Instagram post your products there which helps the customers better judge your business.
4. Create a community for your Audience
Every social media has its own users and you need to target only those who are interested in the business brand. Creating a community or a group for your audience so that people who are in your target and the lookalike audience find their way into it. Keep posting humor and emotional content in your community that makes you an active speaker and keep the people engage with your brand.
You need to show your audience that you are not a robot, So post interesting content related to your industry, new offers, and information.
Asking Question, Gathering opinion and sharing newsworthy information is good for your brand.
5. Use Brand Advocates
Your best promotional tool is the people in your network. Every business is trying to add new followers to its network. Instead, focus on the current Followers and leverage their contact. People like to share the content with interesting information, ask your audience to share the content which helps you leverage their network also.
You can ask your employees to share the information on their profile so that you can grow in their network also.
Ask for the opinion and take their feedback to improve the areas. Because they are the users for whom you are creating a product.
6. Conduct online poll and Survey
Conducting a poll or asking a Question creates more engagement than your product promotion. This helps you understand the audience’s requirements and prepare a strategy for future work. Online polls on Facebook, Twitter or any other platform, would show your customers that their opinion is valuable, while also solving the purpose of getting their view regarding your brand.
You can also create polls on other websites and post the link in your feed. If you have a website then better to make it on your page.
7. Run cross Promotion Campaigns
To further engage your audience try to promote your content on other platforms. Promoting your content on other platforms isn’t easy because every company is following the same technique.
So you need to keep ahead and post an emotional content that better connect with the audience and give you an edge over the competition. An efficient cross-promotional social media content will
- Engage more users
- Tell your story and try to connect the audience
- Link back to the original content and popularise your brand on that platform too.
- Create unique and engaging content that will target the users form other platforms to your landing page which creates the funnel.
Businesses worldwide are adopting new techniques to target their audience. They are using the search data and analytics to filter the results and lowering their ad budgets. So in order to acquire new lead try to diversify your content and engage your brand on other issues.
