What are the Benefits of User-generated content for E-commerce brands to incorporate UGC in their campaigns or user shopping journey?
To gain an audience one needs to produce content that attracts and engages people. A brand is a hit if it is trusted by people. Content plays a vital role in building that trust. The only problem today is how to develop interesting, engaging, and non-repetitive content.
Here, Shoppable UGC comes into play. It acts as an aid in finding the right content for the people and by the people, reducing the snag faced while looking for it.
What is User-generated Content (UGC)?
User-Generated Content is any form of content that is created and shared voluntarily by the customer based on their experience in the form of content, such as images, videos, text, and audio on various social media platforms.
UGC has become one of the most crucial parts of marketing. It has all the qualities that are required in any content i.e. reliability, authenticity, and trust from the users, which helps attract potential customers.
It makes the product or service feel customer-centric. This way shoppers’ needs are put first and are listened to with undivided attention. By using UGC one lets the customer become the voice and face of the brand. Let’s find, Why is user-generated content so important for E-commerce marketing now?
Benefits of User-Generated Content to E-Commerce:
Builds Trust
While looking for a product or a service in e-commerce website design, we are usually not certain what exactly is our choice. User-generated content (UGC) aids as an advisor for the potential customer. Content from users helps them to understand how the product or service works and if it’s worth putting their money in.
Since people trust people, content from them assists in establishing faith in the brand and reassures them that it deserves to be trusted. Generally, visual UGC is more compelling than text-based reviews.
Enhances User Experience
Although stock images and videos are attractive and gave a nod of approval from people, they don’t always enthuse the audience to hit the buy button on your e-commerce site. People are always looking to find if the product or service is concrete, works as promised, and is as impressive in real life as claimed.
UGC is a great means to establish that. By bringing in the content by users, you are enabling the potential customer to experience the product entertainingly and engagingly.
Improves SEO
UGC helps in improving SEO by adding new and unique content to your e-commerce website. Adding content by users to the site leads to a 20% increase in repeat visits and a 90% increase in the time spent on the site.
Search Engines treasure the raw language a consumer uses in their reviews, photos, and videos, as it is filled with ample keywords that people use naturally, which is feasible to page discoverability.
Creates Social Proof through User-Generated Content
People need proof that the product or service they have chosen works. UGC on your e-commerce website assures them that it does. Two-thirds of customers say they trust the opinions of other customers posted online.
Using brand images and videos, without any displayed evidence that people have bought a product or a service from you, may lead to a loss of interest in the brand. By adding UGC to the webpage you assure the potential customer that your product or service is deserving of their interest and engagement.
Creates Brand Advocates
Every brand needs endorsement from its users. It must have the support and trust of the people. This is what UGC assists the brand with. Reviews in the form of texts, videos, pictures, infographics, etc, from the users on your e-commerce site act as a guarantee of the product or service.
UGC brings together many ambassadors who validate the legitimacy of the brand to the people.
Increases Conversion Rates
Marketing your products on e-commerce platforms using professional content marketing has become boring and old. One needs to interest the users to an extent where they reach the end of the purchase funnel and hit the buy button.
UGC is the best way to go about it. It can help the brand connect with the customer in a way that will build trust and thereafter increase e-commerce conversion rate.
How to Embed UGC for Ecommerce Website
There are tools one can use to garner UGC and incorporate it into e-commerce platforms. Taggbox Commerce is one such visual Commerce tool, that aggregates content from social media platforms, curates, displays, and tags the products of the brand with user-generated images and videos. It also links them to make them purchasable.
Through Taggbox you can tag your products by embedding Facebook feed, Instagram feed, and other social media feed.
Taggbox Commerce is a very powerful and effective tool that influences customer behavior for the brand in many positive ways. So what are you waiting for? Go ahead and try it.
To summarize
The benefits of User-generated content are an important part of marketing today. It works as one of the key elements for increasing website engagement. UGC acts as an instrument to build trust among the masses and enhances user experience by bringing authentic and original content online.
Blending UGC with a brand’s content helps in improving SEO, acts as social proof, and users become the face of the brand and are considered brand advocates. It also helps in boosting conversion rates.
